That is not surprising, as even some flexo printers are still underestimating their capability to print high-quality flexo. Despite all the good experiences and examples, there are still many brand owners hesitating to convert. When aiming for new goals, remember the saying “The definition of insanity is doing the same thing over and over again and expecting a different result.”ĭuring the last decade, we have seen many products moved from gravure to flexo. However, making a change in the daily production also means taking new actions and implementing new ways of working. The development in all areas of packaging printing has been swift, which offers new possibilities to printers. The choice between flexo and gravure needs to be made on other grounds. Nowadays, flexography and gravure printing quality are considered to be at the same level, which means there is no reason to compare which is better. Traditionally, packaging printers have held gravure printing as the standard to which they compare everything else. High-quality flexographic printing has never been as easy as it is today. The gold and the Supreme Award jobs at Flexo Tech Print Awards 2017 were also made with Marvaco expanded gamut (EG) printing. Image 1: Marvaco’s printer customer jobs have been internationally awarded in more than 50 packaging printing competitions.
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